CASE STUDY

The ROI of Personalization

Proving the impact of your personalization program is no small task.
Together with one of EMEA's top grocers, we analyzed a random group of shoppers who take part in the personalization program and compared their activities to a similar group of shoppers who are not part of the program, for a period of 6 months. The results not only prove that personalization works but also give us brilliant insights on how to make it work:

  • How to choose the right audience? The impact of personalization has little to do with the % but a lot to do with who you are targeting.

  • How to increase brand collaboration? Work smarter not harder with your brands to give them the insights they need to invest more in offers.

  • How to be proactive? use digital means to be where your customers are.

Download this case study and learn how you can show value within weeks for your personalization programs aligning with your brands.

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