Super-Pharm Increases Supplier Funding through Smart Data Analytics Using ciValue’s Supplier Collaboration Solution
Super-Pharm looked to expand its collaborations with suppliers as part of an ongoing customer-first strategy.
The company understood that easily accessible aggregated reports and analytics about customer buying behaviors, shared with suppliers – same platform, same data - would paint a full picture and empower suppliers to develop more collaboration campaigns to benefit all links in the chain: Supplier, Retailer, and Customer.
This approach and its commitment to transparency and collaborations led to x2 increase in supplier funding for joint marketing initiatives and to the onboarding of more than 90% of brands onto the platform.
Read our case study to learn how this approach succeeded in leveraging brand loyalty to maintain and increase retail loyalty.
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