Best Practices for Successful Private Label Strategies

This e-Book tells the stories of retailers who have successfully launched and managed private labels strategies and who have leveraged their customers’ and sales data to do so. By collecting ciValue’s customer stories and best practices, we have listed the key insights needed to perform adequate assortment decisions, positioning strategies, and performance analysis.

  • Tackling the private label assortment problem. Discovering new opportunities for existing and new products  
  • Designing a private label brand positioning & marketing strategy
  • Ongoing performance assessments 

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