e-Book

Brand funding for personalized programs

Personalization is everywhere these days, and if you are reading this, you are likely already sold on the idea of driving retail sales through one-to-one targeted coupons. You want your business to benefit from the many strengths of personalization - an approach that is stealthy, precise, easy to measure, and delights customers.

But it is also likely that you are realizing that with this new set of tools comes a new set of questions. Perhaps no question comes more quickly to the lips of the seasoned business person faced with a new opportunity than this: How am I going to pay for it?

So let’s get to it. In this e-Book we will present tips and tricks on how to create a funded program of personalized offers 

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