Brand funding for personalized programs

Personalization is everywhere these days, and if you are reading this, you are likely already sold on the idea of driving retail sales through one-to-one targeted coupons. You want your business to benefit from the many strengths of personalization - an approach that is stealthy, precise, easy to measure, and delights customers.

But it is also likely that you are realizing that with this new set of tools comes a new set of questions. Perhaps no question comes more quickly to the lips of the seasoned business person faced with a new opportunity than this: How am I going to pay for it?

So let’s get to it. In this e-Book we will present tips and tricks on how to create a funded program of personalized offers 

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